May 27th, 2009

Twitter as a Service (TaaS)

Posted by bert at 05:43 AM on May 27, 2009 in ME.

Ok, so maybe it doesn't sound as good as SaaS (or do they call it SaS now?).  whatever.   I came across this article regarding how revolutionary Twitter was going to be.  I just don't know.  I've been on that "trendy" thing for roughly 2+ years now.  I'm no Ashton, but I just don't have that many things to say, even if I'm limited to 140 characters.

http://247wallst.com/2009/05/26/the-ten-ways-twitter-will-permanently-change-american-business/

This article is interesting because you have some journalist that likes to play with e-toys and decided to figure out how that new toy is applicable in the future.  It's a classic column structure and those who use that toy will click and see if they are doing any of those "10 things."

I'm a sucker...

So i went through and I thought it was omitting what would be my #1 Twitter revolution.  It makes sense to me, but JIT marketing sounds like a big potential hit.

For example, there's this local coffee joint downstairs from where I work called Swings Coffee.  If you're ever on the west end of the White House, I recommend trying a cup.  

So lets say you're a manager there and your morning business is a bit on the slow side, but you have a pretty decent twitter audience (or you have been building it up...) and you want a quick boost in revenue because you baked a few too many scones.   Rather then need to throw them out, you put out a twitter sale alert for your scones.   "Free scone with every coffee" or something from 10-11 A.M.  And those who were thinking they needed a cup of joe would be able to grab it and get their scone too.

Just-in-time marketing.   That's right, lets upgrade the blackboard.

And if you were Twitter, instead of wanting to be acquired, wouldn't you want to do some acquiring of basic social network sites like... yelp, open table?  where you could twitter comments about restaurants, shopping?

or how about Zagats or other ratings type publications.   Sorry just thinking. =)

Hrm.. anyone have a patent on twitter-fed LED boards?  

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